Danes go cut-price

<p>
Denmark: Michael de Laine</p><p>
Danish publishers are to make their first move towards cheaper books following the abolition of retail price maintenance. Gyldendal, Denmark's largest general publisher, and Copenhagen-based Cicero are both launching a series of popular novels with recommended retail prices ranging from DKK40 to DKK70 (&#163;3.35 to &#163;5.90)about half the usual price for cheap editions. </p><p>
Cicero is to launch six novels by well-known authors such as Maeve Binchy, Ken Follett and Rosamunde Pilcher in mid-May. Cicero's head of marketing, Anders Mejlbjerg, said: "T...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now