Danes go cut-price

Denmark: Michael de Laine</p><p>
Danish publishers are to make their first move towards cheaper books following the abolition of retail price maintenance. Gyldendal, Denmark's largest general publisher, and Copenhagen-based Cicero are both launching a series of popular novels with recommended retail prices ranging from DKK40 to DKK70 (&#163;3.35 to &#163;5.90)about half the usual price for cheap editions. </p><p>
Cicero is to launch six novels by well-known authors such as Maeve Binchy, Ken Follett and Rosamunde Pilcher in mid-May. Cicero's head of marketing, Anders Mejlbjerg, said: "T...

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