Daily Telegraph becomes Hay Festival's new sponsors

Daily Telegraph becomes Hay Festival's new sponsors

<p>The Hay Festival is planning a &quot;year long campaign&quot; to promote the literary festival, after it signed a three year sponsorship deal with the Telegraph Media Group.</p><p>The Group will also become UK media partners of Brecon Jazz and the international Hay Festivals. <br />The Festival had been sponsored by the Guardian from 2002 until this year. </p><p>Hay Festival Director Peter Florence said: &quot;The new contract will be in effect from January 2011. The contract with the Guardian ended in July.&nbsp; We&#39;re very excited about the possibilities this opens up both here and for our festivals around the world.The editorial commitment from both daily and Sunday papers and online is phenomenal and will mean massively improved exposure for our writers. We&#39;re exploring a year-round campaign, and a series of thrilling initiatives.&quot; </p><p>Gaby Wood, head of books at the Telegraph, said: &quot;We&#39;re delighted and honoured to be associated with Hay Festival . . . Its aims are impeccably aligned with the aims of the<em> Telegraph</em>, where we are constantly looking for new ways to introduce writers and readers, and to provide a forum for the most vibrant ideas of our time.&quot; </p><p>Hay Festival had a 13% increase in ticket sales this year, exceeding 200,000 for the first time. </p>