Customer needs must drive change in academic publishing, says Napack

Customer needs must drive change in academic publishing, says Napack

Putting customer needs at the heart of your thinking, and letting that drive the change, and pace of change, in your business is the number one lesson for an academic publisher as it navigates the digital transition, according to Brian A Napack, the newly appointed president and c.e.o. of John Wiley.

Napack, speaking to The Bookseller ahead of taking up the role in November, said he had been attracted back into a full-time role in academic publishing – after leaving his Macmillan c.e.o. post in 2011 and joining investment firm Providence Equity Partners – because “I have a fundamental beli...

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