'Cursed Child' pre-orders indicate 'biggest book launch in 10 years'

'Cursed Child' pre-orders indicate 'biggest book launch in 10 years'

The release of the Harry Potter and the Cursed Child playscript later this week is set to be the biggest book launch since the release of the seventh Harry Potter title nearly a decade ago, according to Waterstones.

The chain's pre-orders of the “eighth Harry Potter story” have already surpassed 100,000 ahead of the script’s release at 00.01 GMT on 31st July, buying director Kate Skipper told The Bookseller.

The play is set 19 years after J K Rowling's seventh book, Harry Potter and the Deathly Hallows (Bloomsbury, published in 2007), when the main characters Harry, Ron and Hermione are a...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now