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Cambridge University Press will mark this year's World Book Day by inviting 160 secondary school pupils to experience the world of publishing.
Although CUP has previously worked with primary school children for World Book Day, this is the first time it has worked with GCSE and A-Level students and invited them on site, said Heidi Mulvey, head of community engagement.
“We are involved with a number of schools locally and have developed close relationships with them,” she told The Bookseller. “It’s a good opportunity to get students excited about publishing and give them an insight into the business.”
CUP will invite 40 GCSE business students in the morning of World Book Day and 40 sixth form students in the afternoon, then repeat the same process a week later.
During their time at CUP the students will first receive an overview of the publishing process, from its history to its digital future, then will split into groups to work on a digital publishing project.
For Mulvey, the project is a “different way of thinking about opportunity”.
CUP is keen to show the students about all aspects of publishing, including marketing, sales and customer service, and hopes to attract teenagers with a wide range of interests.
“They don’t have to only be interested in English literature or the arts, we’re interested in all academic disciplines,” she said.
This year World Book Day will take place 6th March.