Crowded market, poor retailing and ‘worthy books’ behind fall in YA sales

Crowded market, poor retailing and ‘worthy books’ behind fall in YA sales

Publishers need to acquire fewer Young Adult titles, publish fewer "issue" books and invest more in marketing, trade figures have said following the news that sales of YA titles through Nielsen dropped by 21.5% in the UK in 2018.

Last year was the worst in 11 years for the YA Fiction sector in terms of value, which fell by £6.2m to £22.5m, and the worst in terms of volume, which dropped by 26.1% to 3.3 million unit sales.

Author Lucy Ivison, who is also a librarian at a girls’ school in London, said there was a discrepancy between which books are published and what young people want to bo...

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