Cressida Cowell launches Christmas reading challenge

Cressida Cowell launches Christmas reading challenge

Author Cressida Cowell today (13th December) launched The Reading Agency’s new Christmas reading mini-challenge, designed to encourage children to use their libraries over the Christmas holidays.
 
The Reading Agency’s Lynne Taylor said the charity decided to set up the challenge because of demand from the children themselves.
 
“They sent us lots of messages after the Summer Reading Challenge saying they wanted to do one at Christmas,” she told The Bookseller. “So we have organised an online challenge for the holidays.”
 
Some 60% of libraries in the UK have expressed an interest in taking part, she added.
 
To take part in the challenge, children can log any three books they read between 12th Decmber and 6th January on the Summer Reading Challenge website. In return they will receive a Christmas badge to add to their online profile and a secret video message from Cowell.
 
“Cressida is a big supporter of the Summer Reading challenge and we had already asked her to be our author of the month in December, so she was the ideal candidate,” said Taylor.
 
The Reading Agency has created a new poster for libraries and schools and a Facebook page for the parents of children taking part.