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Creative Content is launching a new imprint under its Lowdown series, which its founders believe will be relevant in the current economic climate.
The Lifestyle Lowdown will be a series of digital audio titles focusing on the lifestyle and self-help market. The first title in the series is A Simpler Life by Lucy McCarraher and Annabel Shaw. It will be published on 31st July and costs £7.99 for a download or £9.99 for a CD. Further titles in the series to be published in October include Pulling Power—Pick-up Tips for Girls and Pulling Power—Pick up Tips for Guys.
Lorelei King, co-founder of Creative Content, said: "At times like this, it's crucial to re-connect with what's really important to you. We're so happy to be able to publish a title that will help, written by two experts who, between them, have a vast amount of both hands-on and clinical experience in
the work/life balance field."
Ali Muirden, co-founder also said: "We think there has been a real shift in the way people feel. During the past few years, for many of us 'having it all' has really just meant 'doing it all'.
"The recession has made some of us rethink our busy lives on the 'go go go, get get get' treadmill, and to look at what we really want. We wanted to produce something that would help us to
reassess the path we're on and to show us how we can change direction."
McCarraher has previously written both fiction and non-fiction including self-help books, The Work Life Manual and The Book of Balanced Living (both Spiro). Shaw has been a psychology
university lecturer, but now works as a radiotherapist as well as researching for books on homeless women and dealing with cancer.