C&R tastes success with ‘Bake Off’ win

C&R tastes success with ‘Bake Off’ win

Constable & Robinson has beaten eight publishers to the rights of a title by the winner of this year’s “The Great British Bake Off” by splashing out a six-figure sum in one of a number of high-profile deals signed this week.

Publishing director at Constable, Andreas Campomar, bought world rights from Fiona Lindsay at Limelight Celebrity Management to A Passion for Baking by Jo Wheatley. It will be published in June.

The book will cover recipes for all kinds of baked goods, from celebration cakes, ­speciality biscuits and breads to afternoon teas and breakfast croissants.

Wheatley triumphed in the second series of BBC2’s “The Great British Bake Off”, which attracted more than five million viewers. Her top dishes were white chocolate and raspberry pistachio meringues, mini banoffee pies and mini Victoria sponge sandwiches and garnered praise from judges Mary Berry and Paul Hollywood. 

Campomar said: “This is just the type of cookery book I’ve always wanted to publish. And having Jo write it really takes the biscuit. She is a star in the making and I’m thrilled to be publishing her.”

Her title follows other books tying in to the series, including the official Great British Bake Off: How to Bake (BBC Books) and The Boy Who Bakes by last year’s winner, Edd Kimber (Kyle Books).