C&R acquires 'Bake Off''s Wheatley

C&R acquires 'Bake Off''s Wheatley

Constable & Robinson has acquired a second cookery book from the 2011 winner of "The Great British Bake Off", Jo Wheatley.

Constable publishing director Andreas Campomar bought world rights from Fiona Lindsay at Limelight Celebrity Management for a five-figure sum in the title Home Baking.

Campomar said: "[Jo's first book] A Passion for Baking was a huge success for us, and we have had a wonderful response from readers who want more from Jo's kitchen."

The book will be a hardback sold exclusively in Sainsbury's stores, repeating the strategy of the first book, which was also sold just in Sainsbury's as a hardback, but will be released in a new trade edition in May 2013 and be available in all major retail outlets.

Home Baking will include 100 new recipes, as well as anecdotes from Wheatley about feeding her family, and recipes handed down by older generations. It will be published in April 2013.