Coronavirus lockdown reignites colouring book craze, publishers say

Coronavirus lockdown reignites colouring book craze, publishers say

The coronavirus lockdown has reignited a craze for adult colouring books, publishers say.

With many anxious adults stuck at home, there has been a surge of interest in the publications for those seeking relaxation.

At Pavilion, m.d. David Graham said UK colouring book sales were up four-fold in April, with the core range of Millie Marotta books up by over 350% on April 2019. “In a severely reduced market that is a truly remarkable upswing,” he said.

A new range of Marotta pocket editions has seen 50,000 units shipped since they launched in mid-March while a new book, Millie Marotta’s Woo...

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