Bloomsbury, Hardie Grant and Quadrille have launched Cooked, a subscription site featuring full cookbooks from the publishers' lists, in the UK.
The site, originally launched in Australia, goes live today (26th February) in the UK, and features 22,000 recipes, alongside additional content such as videos and news updates. Authors such as Hugh Fearnley-Whittingstall, Antonio Carluccio, Jason Atherton and Mark Hix are all included on the site.
Food writer Eve O'Sullivan has been appointed as editor of the Cooked site.
The site will run on a subscription basis. Readers can sign up for a month's free trial, followed by a payment of £2.99 per month, or £36 a year, which includes two free cookbooks. Subscribers will be able to purchase physical cookbooks from the publishers' lists at a discount on the site, and will also have access to signed editions and special events.
Kathleen Farrar, group sales and marketing director at Bloomsbury said: "This is a way to deliver an unbeatable value proposition to consumers, yet ensure authors receive the benefits of their content being accessed online."
Alison Cathie, former m.d. at Quadrille, said: "We are delighted to be working with Bloomsbury to make Cooked a unique resource of irresistible recipes and unrivalled content. We are thrilled to have appointed Eve O'Sullivan as editor of Cooked. Her expertise, enthusiasm and inside track on the food scene will provide our subscribers with a unique, and appetising experience."
The Australian Cooked site won the best consumer facing website at the FutureBook Awards last year.