Consumers ready to buy e-books from indies

Consumers ready to buy e-books from indies

<p>Consumers are willing to buy e-books from independent booksellers, so long as they are not overpriced. This is one of the findings from a new study into the US book market undertaken by Verso Digital and Digital Book World. <br /><br />The study found that nearly 81% of book buyers said they would buy an e-book from an independent bookstore if the titles were competitively priced. But that at the moment Kindle held a 28% marketshare of e-book purchases, while Barnes &amp; Noble&#39;s Nook held a 15% share.<br /><br />The study also found that consumers thought they bought more physical books from independent bookshops than they actually did.<br /><br />&ldquo;As in last year&rsquo;s study, independent booksellers enjoy a slight mindshare advantage over their brick-and-mortar competitors,&rdquo; Guy LeCharles Gonzalez, director of programming for Digital Book World, told Publishers Weekly.<br /><br />Meanwhile, the finalists for DBW&#39;s &quot;<a href="http://www.digitalbookworld.com/2011/dbw-publishing-innovation-awards-fi... target="_blank" title="http://www.digitalbookworld.com/2011/dbw-publishing-innovation-awards-fi... Innovation</a>&quot; awards have been unveiled, and include Faber&#39;s app <em>The Solar System</em>, as well as titles from Hachette and HarperCollins. The awards are to be presented on Monday, ahead of DBW.<br /></p>