Graphic novels and children's non-fiction grow in potential 'consumption frenzy'

Graphic novels and children's non-fiction grow in potential 'consumption frenzy'

Computing books, graphic novels, children's non-fiction, true stories and the royals are all key areas to watch out for in 2021 with a potential “consumption frenzy” on the way, says Nielsen book research director Hazel Kenyon.

Speaking at The Bookseller's Marketing & Publicity conference on 14th June, Kenyon said the market was back to being very "frontlist driven" after the lockdowns boosted backlist sales. She also pointed to some areas where interest is growing rapidly, including graphic novels.

She said: "This is extended not just to manga and superheroes but across the board into no...

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