Comic book publishers dismiss Marvel exec's comments as 'rubbish'

Comic book publishers dismiss Marvel exec's comments as 'rubbish'

Comic book publishers have slammed the recent comments made by a Marvel executive who blamed the inclusion of more diverse and female characters for its declining sales as “ill-judged” and “a load of rubbish”. Instead, many have argued that because the audience for comic books is “varied and diverse”, reflecting this in the subject matter only benefits sales.

Some publishers have also commented on the endemic lack of diversity in the industry but said that this is “slowly changing”.

In an interview last week, Marvel's vice president of sales, David Gabriel, blamed declining comic book sal...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now