Setting books within the wider cultural scene and building collaborations are set to be key themes at this year's Book Industry Conference, as organisers revealed the event programme.
BIC 2011, which takes place between 15th-17th May at Kings Place in north London, will feature industry figures including Waterstone's m.d. Dominic Myers and Foyles head of marketing Julia Kingsford. They will talk on 17th May about selling books around key world events such as the Man Booker prize.
Penguin General m.d. Joanna Prior and Canongate m.d. Jamie Byng will discuss World Book Day and World Book Night with W H Smith's Rachel Russell, who chaired this year's World Book Day.
Events on 16th May include BBC arts commissioner Mark Bell hosting a session on the BBC Year of the Book, with PA chief executive Richard Mollet leading a session on "Creative Industry: The Power of Content", about collaborations with other entertainment sectors. The Society of Authors' new general secretary, Nicola Solomon, will chair a session on events, including the use of social media that will feature Bookslam host Patrick Neate.
The Bookseller Industry Awards will take place that evening.
Booksellers from chains in the Netherlands, Japan, United States and Norway will discuss how to engage readers and offer their perspective on the UK industry in two sessions across the conference. The Independent Booksellers Forum will host a business programme day on 15th May.