Book printers Clays Ltd is sponsoring a UK-wide promotion for The Folio Prize, taking in libraries, bookshops and social media.
Clays has backed a publicity push that has recruited 100 independent booksellers to spotlight the shortlisted titles, while, in partnership with The Reading Agency, more than 200 libraries will also be showcasing the prize. One hundred Waterstones branches are also involved, with Clays also supporting window displays in key Foyles stores.
Folio Prize co-founder Andrew Kidd said: “The aim of The Folio Prize has always been to carve out a place in our cultural landscape where the sole focus is on the excellence of the work. Engaging with booksellers and libraries across the UK is central to this, and we’re extremely pleased by the warm response to date."
The lead sponsor of the £40,000 Folio Prize is the Folio Society, which signed a two-year deal to back the award.
The winner of the second Folio Prize, which is open to English-language writing from around the world, will be announced at a ceremony on 23rd March. The shortlisted books for this year's prize are Ben Lerner's 10:04 (Granta), Miriam Toews' All My Puny Sorrows (Faber), Jenny Offill's Dept. of Speculation (Granta), Yvonne Adhiambo Owuor's Dust (Granta), Akhil Sharma's Family Life (Faber), Ali Smith's How to Be Both (Hamish Hamilton), Colm Tóibín's Nora Webster (Viking), and Rachel Cusk's Outline (Faber).
A Folio Prize Fiction Festival will take place this weekend (20th March to 22nd March), which will feature an inaugural Folio Society Lecture delivered by Chimamanda Ngozi Adichie.