Christmas Retail Survey: Christmas chill for high street

<p>After a slow start to December, the final full trading week before Christmas helped the book market regain lost ground. But analysts expected both sales and margin at the specialists to have been hit by a tough retail climate and competition.</p><p>W H Smith was widely perceived as the high street winner this Christmas, starting an aggressive half-price campaign in mid-October and backing the right bestsellers.</p><p>Nick Bubb, analyst at Evolution Securities, said: "I expect December sales to be down between 3% and 6% like-for-like for both Waterstone's and Ottakar's, despite the late r...

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