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The Chinese government is set to abandon direct control over most publishing companies by the end of 2010, according to an article sourced from China Youth Daily.
The country's national media regulating body has declared: "By the end of 2010, all for-profit news media and publishing entities will be decoupled from the government institutions they are affiliated with and transformed into separate companies. The government will no longer place restrictions on them in terms of ISBN numbers, publication licenses, and content."
According to Rüdiger Wischenbart's booklab blog, the goal is to allow "for profit" media companies to get rid of direct state control, to end state restrictions on the allocation of ISBN, and to encourage the forming of “six or seven internationally-recognized press and media companies that are domestic leaders with assets and sales each over 10 billion yuan.”