<p>Philip Pullman, the Whitbread award-winning author of His Dark Materials, has condemned children's television as 'social poison', treating its audience as marketing opportunities while portraying them as dangerous and feral, reports the Guardian.</p><p>Pullman castigated broadcasters for sacrificing high-quality programmes in favour of those that yield more marketing opportunities. 'Children are regarded by broadcasters as a marketing opportunity at best, a dangerous and feral threat at worst, and an expensive nuisance otherwise,' Pullman said. 'This social poison goes much deeper than broadcasting, of course, but it's particularly visible there.<br /></p>
- Waterstone's parent buys stake in 'social bookselling' website
- Murray Hill calls for publishers to be 'agents of social change'
- PRH bewitched by social media magician's middle-grade novel
- Bella Bathurst | 'Social situations are knackering, so there's a tendency to isolate yourself'
- 'Social media just made your life so much easier'