Children's sales up 15% in China

Children's sales up 15% in China

The children's market in China is up 15% by value in 2016 so far, according to data from Open Book, China's book sales data company, divulged last week at the Shanghai International Children's Book Fair.

The latest surge has seen the children's segment grow to 23% of the overall market (from 22% in 2015).

Open Book has previously reported rises of 13% (11 months to November 2015) and 20% (for the year 2014).

The total sales value for the children's market in 2015 was calculated at 13bn RMB (£1.52bn). Open Book calculates total market value by the list price of books multiplied by volume ...

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