Children's non-fiction poised for record year as Q3 sales leap 25%

Children's non-fiction poised for record year as Q3 sales leap 25%

Children's books have seen a boom during coronavirus-hit 2020 with non-fiction heading for a record year, according to Nielsen.

In a webinar on children's books yesterday (23rd September), media manager Philip Stone said sales in non-fiction should surpass the record £51m achieved in 2019.

Although lockdown meant Nielsen still cannot share sales data for Q2, Stone said the rest of the year had been particularly impressive, with Q3 non-fiction sales seeing a huge surge on the previous year.

For the 12-week period ending 7th September, sales in that sector hit £12.2m, up by £2.5m and 25% o...

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