The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns.
The competition is offering publishers the chance to showcase their best children’s marketing campaigns to the most important figures in the children’s book industry, as the winners will be offered the chance to present their work at the conference on the 29th September. They will also receive advertising spend with the Bookseller magazine: one winner will win £2,000 to spend on print or digital ads and two runners up will win £1,500 ad spend each.
Any campaigns entered must have gone live between 1st September 2014 and 31st August 2015 but can be for a children’s print or digital book, from board books to YA, fiction or non-fiction. They can also be for imprints, new platforms, groups of books or backlist promotions, as well as new titles.
This year the theme of the conference is ‘invention and reinvention – growing the children’s market’, and the day is divided into four key areas – building children’s brands, the next stage of print growth, knowing and growing your intellectual property, and from users to readers.
The winning campaigns will be heard by the heads of publishing houses from across the UK, as c.e.o.’s and m.d.’s from Egmont, Chicken House, Igloo and Nosy Crow are all speaking on the day.
Highlights of the programme also include an opening speech from Egmont m.d. Cally Poplak, the launch of the YA Book Prize 2016, and a renewed focus on illustration thanks to talks from Wide Eyed Editions and the Phoenix Comic.
Full details on how to apply to the marketing competition, including the terms and conditions, can be found online at http://www.thebookseller.com/childrens2015.