Barbara Marcus reveals trends in 'robust' US children's market

Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said.

Marcus, who leads the largest children's publisher in the US, was speaking at the start of The Bookseller Children's Conference, beginning on Monday 28th September and running until 1st October.

She said the children's market had been “robust” in the US, with sales growing by 4% from 2015 to 2019, with a huge 15% leap in 2020 after Covid-19 hit. Books about empathy, title...

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