Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition.
Marketing and publicity employees are being called on to submit campaigns costing £2,000 or less via video, to be in with a chance of winning £3,000 advertising spend in The Bookseller magazine. The winner also has the opportunity to present at The Bookseller's Children’s Conference on 26th September at Milton Court in London, and will be given a free conference ticket.
This year judges are calling for low-budget campaigns costing less than £2,000 which were created for a children's print book, digital product, imprint, reading campaign or backlist promotion.
For the first time they are asking for submissions to be made via a short video of no more than 90 seconds to explain why the campaign should win. An accompanying document of up to 300 words can also be submitted, although that isn't compulsory.
Entries should focus on questions: ‘What did the campaign achieve in terms of increased sales?’ and ‘How did your campaign expose the book to new audiences?’ For more information on how to enter, visit here.
Headlining this year’s Children’s Conference are Hilary Murray Hill, c.e.o. of Hachette Children’s Books, with Chicken House m.d Barry Cunningham also speaking along with award-winning author Kiran Millwood Hargrave, and many more.
For more information and booking visit here.
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