Children's app market set for schism

Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned.

Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die quietly” this year, while Eric Huang, development director at Made in Me, said making money out of an “expensive, bespoke” app was very hard.

“Publishers might be treating apps like physical books with their own ISBN number, but companies that rely on individual products don’t do as well as companies ...

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