Children’s titles continue to outperform market

Children’s titles continue to outperform market

The children’s book market is continuing to outperform other sectors, with sales of children’s titles up 4.3% so far this year, against the wider print market that is slowing down.

The children’s sector is the only major category ahead in volume terms, up 1.1%, while there’s a comparatively stellar rise in value of 4.3%. But after a bumptious two years of growth, the general print market is plateauing. In value terms, 2017 is just nosing past 2016 across the same period—by 1.7%—but the market is marginally down in volume, by 0.9%. Book-buyers are paying an average of 21p more per book, but...

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