Children’s helps Sainsbury’s book sales rise 7.5%

Children’s helps Sainsbury’s book sales rise 7.5%

Sainsbury’s has revealed its book sales grew 7.5% year on year in the fourth quarter of 2016, with its growth in total retail sales a more modest 0.8%.

Head of music and books Pete Selby said he was confident that Sainsbury’s would enjoy a “positive” 2017 in terms of book sales: “Our Christmas trade capped off another stellar year of growth for books within Sainsbury’s and gives us encouragement that we are set for another really positive year.”

Selby said its bestsellers in the run-up to Christmas were David Walliams’ The Midnight Gang (HC Childrens) and Jeff Kinney’s Double Down (Puffin...

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