Children’s book market grows 3.2%

Children’s book market grows 3.2%

The children’s book market has grown 3.2% in 2015, thanks to gains in picture books, fiction and colouring-in titles, The Bookseller’s charts editor Kiera O’Brien revealed today (29th September) at The Bookseller Children’s Conference.

According to data from Nielsen BookScan, the UK children’s book market totalled £206m for the year to date (4th January – 12th September), up £6.37m for the same period in 2014.

“2014 was an amazingly successful year for Children’s with an 8.9% increase on 2013, but so far 2015 has been good too and continued the upwards trend,” said O’Brien.

“Colouring books have been a massive crossover trend, helping to boost novelty and activity Books by 10.6%. Frozen-related activity books are still huge. Picture books are also up with The Dinosaur That Pooped a Lot [by Tom Fletcher and Dougie Poynter with illustrations by Garry Parsons, published by Red Fox] among the biggest books of the year with sales of 144,567 and the biggest World Book Day title.”

The pre-school and picture book sector saw growth of 6% to £72m, whilst children’s and YA fiction saw a combined growth of 6.4% to £78.3m. On their own, YA sales were down this year (-5.5%) to £20.3m, but O’Brien said YA “had a particularly good 2014”, when sales of the Divergent trilogy topped £300,000 and John Green’s backlist sold around £100,000 per title.

The children’s non-fiction market was down 12.8% to £23.9m but sales of school textbooks and study guides increased 4.5% to £30m.

Sales of the World Book Day £1 titles were £6.85m, a 6.55% increase on WBD 2014 and a week-on-week boost to the children’s market of 24%.

Looking forward, if the market continues to increase by 3.19% its full-year value will be £345m, said O’Brien.