Cheetham backs new web-to-book publisher

<p>Anthony Cheetham is one of the investors in a new publishing company, The Friday Project, which will specialise in turning popular website brands into books. It is being launched by editor in chief Paul Carr and publishing director Clare Christian. Orion co-founder Cheetham is a non-executive director, and Pan Macmillan is providing sales representation and distribution services. Carr and Christian published London by London: The Insiders' Guide as a trial of their business model last October, and will bring out a second edition, along with The Holy Moly! Rules of Modern Life, this Octob...

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