The full programme for The Bookseller's highly anticipated Marketing & Publicity Conference has been unveiled covering everything from pre-orders to podcasts, influencers to events. Highlights include keynotes from Kajal Odedra, director of Change.org, and Elizabeth Day, author and podcast host; a panel on burnout curated by the founders of FLIP; and a case study from the team behind the Latvian Literature campaign who will explain how they got the world talking about a nation of introverts.
The programme, built around the concept of "Changing Gears", is the most ambitious to date, with over forty representatives from the worlds of publishing, advertising, charity, academic and audio lined up to share their expertise. Programme director Miriam Robinson said: "The conference represents the dynamism, creativity and strength of the marketing and publicity disciplines across the industry. We've listened to what is most urgent for delegates this year and have packed a huge amount into the day. We have sessions on how to avoid burnout, on reading habits across the generations, on keeping creative when the world feels full of numbers and data, and on changing course when new approaches are needed. The speakers come from both inside and outside the industry, to bring both relevant insight and unexpected inspiration. I can't wait to see everyone there on the day."
Speakers include, Kajal Odedra, UK director of change.org, who will be talking about what moves people to action; Alex Clough, creative strategy director of Splendid Communications, will be speaking about his People-First theory of marketing & PR; Ross Caveille, co-founder of Acorn-I, will use his years of experience working at Amazon to demystify the new range of Amazon Marketing Services; at the end of the conference, Elizabeth Day bestselling author and podcaster of How to Fail, will issue a call to fail, reminding delegates that as they go back into their day jobs they do not need or even want to be perfect, but to learn from their mistakes as they go.
Case studies this year include Feminists Don't Wear Pink, The Doll Factory, and Convenience Store Woman; meanwhile Clarissa Pabi and Ruth Barnes will deliver a two-pronged look at the best-use cases for podcasts; Rosie Beaumont-Thomas, events manager at Waterstones Gower Street, will talk through how pitching and programming events with an eye on inclusivity has the power to grow audiences for reading; and Vintage creative director Suzanne Dean and marketing director Chloe Healy will show that when design and marketing work hand-in-hand, the possibilities are endless, in particular in the new, hyper-visual online landscape.
The Reinvention Sessions will examine how publishers and literary organisations have undertaken brand renovations, from Orion's new approach to Steve Cavanagh's 13 mid-series, to HarperCollins' digital focus for The Hunting Party, to Latvian Literature's shattering of preconceptions about their nation and reading.
The conference takes place on Thursday 27th June at Milton Court, Barbican. To book tickets visit, www.thebookseller.com/Marketing-And-Publicity