Chains begin Christmas charts battle with TV campaigns

<p>Waterstone's and W H Smith are going head to head with primetime televised Christmas campaigns both of which launched this week. W H Smith has already begun running ads highlighting its half price offer on top 20 hardbacks and top 20 kids' books. Waterstone's will launch its Christmas campaign with an ITV1 advertisement during "The Bill" tonight.</p><p>WHS has launched two different ads, featuring Cook with Jamie, Starring Tracy Beaker, Peter Kay's The Sound of Laughter and A Series of Unfortunate Events, with the WHS price highlighted against the r.r.p. A voiceover said: "Ain't half goo...

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