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Century is to publish fitness vlogger Matt Morsia's first book, The 24/7 Body, on New Year's Eve.
World rights were acquired directly from the author, by Ben Brusey, publishing director at the Cornerstone imprint. He said: "I’m delighted to be publishing Matt who is the UK’s leading light in fitness. Matt has tried every workout and fad diet, so readers don’t have to. His practical, hilarious and utterly demystifying first book will change the conversation on losing weight and working out. It will surely be the biggest new fitness publication next year."
Dubbed "the UK's No. 1 fitness vlogger", Morsia is a former athlete, PE teacher and personal trainer, known for his fitness videos on YouTube which regularly attract over 240 million viewers.
Morsia said: "I’m hugely excited to be publishing my first book with Ben and the team at Penguin Random House. This is my attempt to shatter all of the ridiculous fitness and diet myths that are out there, and to tell it to readers entirely straight. My book is about understanding how to live your life in a more healthy, sustainable and happy way—and how to maintain that forever. I'm not talking about becoming a monk and only eating lettuce. If you want to eat McDonald's, go for it. Eating crappy food doesn't make you fat and by the time you're done with the book you’ll understand why. I want to arm readers with their own set of tools so that they can tailor my methods and experiences to their own unique situations. I can’t wait for publication."