Centum signs ‘Minions’ licensing deal

Centum signs ‘Minions’ licensing deal

Independent Centum Books will this May publish a series of titles that tie-in with the "Minions" film, after signing a licensing deal with Universal.

"Minions" is the net film in the Despicable Me franchise, produced by Universal Pictures and Illumination Entertainment, and tells the tale of what happens when the Minions decide to start a new life in Antarctica. It will be released in the UK in July.

The book agreement was brokered between Centum and licensing agent CPLG, acting on behalf of Universal Partnerships & Licensing.

Centum is publishing a range of fiction, sticker and activity titles on the 19th May, including Minions: Junior Novel (p/b £5.99), Minions: Story Book- Long Live King Bob (h/b, £6.99), Minions: Mega Sticker Book (p/b, £7.99) and Minions: Fun Book (h/b, £6.99).

Fiona Macmillan, publishing director at Centum Books, said the titles will be “loved by the dedicated Minions fan base”.