Celebrity publishing 'brings new readers to books'

<p>Olympia appearances from a host of celebrities including Jordan, Lord Brocket, Aled Jones and Ewan McGregor have helped to give this year's LBF its biggest ever consumer and media profile. But rather than dumbing down the book business, celebrities are helping to attract new readers, a fair seminar heard yesterday.

Panellists at the "My Celebrity Hell" seminar hosted by the Publishers Publicity Circle agreed that the celebrity culture had helped to bring books to a far wider audience. Penguin marketing and publicity director Joanna Prior said: "Thanks to celebrity involvement and televis...

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