Celebrity fight-back begins as book sales rise

<p>Book sales began to haul in some Christmas spirit last week with double-digit growth in both value and volume helped by some signs of life in the celebrity non-fiction market.</p><p><em>Guinness World Records </em>was the top title with sales up 16% week-on-week (to 49,383 copies sold), putting it ahead of Dan Brown&#39;s <em>The Lost Symbol</em> (36,578) and a host of Stephenie Meyer titles, with the vampire queen taking four slots in the top 10.</p><p>Total sales through Nielsen BookScan&#39;s Total Consumer Market rose 11% week-on-week, to a value of &pound;41.7m. In value terms sales were down 2% on the same week last year, though the number of books sold actually rose 0.3%, to 5.4m. On a rolling twelve-month measure, the market is down 1.3% by value on the previous 12-month period, but behind by just 0.3% in volume terms.</p><p>The market was helped a pick-up in sales of celebrity non-fiction titles. Sales of Ant and Dec&#39;s<em> Ooh! What a Lovely Pair</em> doubled week-on-week thanks in part due to the publicity from &quot;I&#39;m a Celebrity...&quot;. Kay&#39;s<em> Saturday Night Peter&#39;s</em> weekly sale of 16,884 followed a similar pattern, up 73% on its previous week sale.</p><p>After a poor start, celebrity non-fiction appears to be on the rebound. Sales of the Top 50 celebrity hardback titles were up 31% week on week, to a total value of &pound;3.3m. However, this is still down significantly on last year when the comparative Top 50 took more than &pound;4.6m through bookshop tills.<br /></p>