Kids' books surge 'could cause problems' for China's publishers

Kids' books surge 'could cause problems' for China's publishers

Chinese publishers are rushing to capitalise on the growth in the country’s children’s books market, with book sales data company Open Book citing a 15% year-on-year rise in value terms in 2016 to date, following double-digit surges in recent years.

Open Book put the value of the 2015 market at ¥13bn (£1.52bn). But some trade figures cautioned over its future, fearing that the recent rapid growth could precipitate a fall in quality and an overcrowded market.

Speaking at the Shanghai International Children’s Book Fair last week, Yang Lei, general manager of Open Book, commented: “More publ...

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