Hodder Education has appointed Sean Catford, formerly of Pearson, as its UK field sales director.
Catford, who joins on 1st July, was sales director for Pearson Schools & Clinical Assessment until early last year, and was particularly involved in developing both sales and customer retention strategies for online products and service.
He was previously secondary schools sales director at Pearson and customer services director for Harcourt Education. He currently runs Eduu Ltd, an education technology sales and marketing consultancy.
Lis Tribe, m.d. of Hodder Education, said: “Sean has the ideal mix of experience for our division, and is joining at a time of real opportunity in online as well as classroom learning. It’s a real benefit for us that both timing and circumstances have enabled him to join Hodder Education this year, and I am very much looking forward to welcoming him to the team.”