Carlton leads with tie-in titles

Carlton leads with tie-in titles

Carlton Publishing Group is building its relationships with prestigious organisations for its lead children’s titles for the autumn.

September sees the publication of The Ultimate Book About Me by Richard Platt (£9.99) in association with the Science Museum and Ballet Spectacular by Lisa Miles (October, £14.99) is a collaboration with The Royal Ballet.

Russell McLean, children’s publisher at Carlton, said: “We have a history of working with prestigious companies. These trustworthy relationships have percolated down to the children’s list.” McLean added that Carlton was an appealing partner for external companies: “We’re very aware of their requirements and react to their needs. We produce high-quality, aspirational and lavishly illustrated books. We always think about our target readership and we’re flexible and fast- moving. It’s very much a collaboration, it has to be a two-way relationship.”

The concepts for the titles were conceived at Carlton, which then approached the Science Museum and The Royal Ballet about collaborating, using their branding and benefitting from their input and expertise. Carlton has an existing relationship with the Science Museum, but The Ultimate Book About Me is the first book to be inspired by a permanent exhibition: “Who Am I?” explores genes, DNA, and identity. McLean said: “We’ve created a good balance between fun and educational. We don’t shy away from challenging topics that need to be made accessible for children.”

Ballet Spectacular offers an insight into the world of professional ballet, using images from The Royal Ballet’s collections. McLean said: “Ballet is a growing topic and we wanted to make a book that stands out. We’re very happy The Royal Ballet wanted to work together. I hope it’s the beginning of a long and fruitful relationship.”