Biteback Publishing has doubled its print order for Call Me Dave "well into five figures" after a serialisation of the book in the Daily Mail led to a surge of interest.
Iain Dale, m.d. of Biteback, said that the company had received a “massive order from one of the leading supermarkets”.
Call Me Dave is written by former Conservative Party chairman Lord Ashcroft and journalist Isabel Oakeshott.
The book is an unauthorised biography of Prime Minister David Cameron, which “scrutinises Cameron’s journey to the premiership – and his record as the most powerful man in the land”.
The extract published by the Daily Mail yesterday (Monday), which included allegations that Cameron had taken part in an initiation involving a dead pig while he was a student, has been widely covered by the media.
Tory supporters have denied the accusations made in the book, and have accused Lord Ashcroft of writing the book as revenge for not receiving a place in Cameron’s cabinet.
The book is to be released on 5th October as a £20 hardback.
Dale said: “The interest in this book has been astonishing. Supermarkets rarely sell political biographies but we have had a massive order from one of the leading supermarkets. The book is already in the Amazon top 20 and with good orders from Waterstones and WH Smith I have doubled the print order, to well into five figures.
“We’re also going to launch a major advertising campaign, including billboards on the London Underground.”