Buyers turn to genres at Play.com

<p>Internet retailer Play.com has reorganised the structure of its buying team, with buyers now dealing with specific genres rather than individual publishers.</p><p>Keef Elliott will have responsibility for fiction including general fiction, crime, science fiction, horror, romance, graphic novels and games guides. Lisa Brown will be in charge of buying lifestyle non-fiction, including biography, food &amp; drink, health, mind, body and spirit, music and travel.</p><p>As well as continuing her role as audio buyer, Lynsey Sealy will buy academic non-fiction, including history, business, politics and academic subjects. Georgia Lean will buy all children&rsquo;s titles and education books up to A-Level.</p><p>Caroline Mileham, head of books, said: &ldquo;By working in this way I expect us to develop far better continuity, responsibility and expertise. It will also allow each buyer to work more closely with publishers on longer term plans to grow sales in key genres.&rdquo;</p>