Margaret Heffernan to deliver Irish Book Trade Conference keynote

Margaret Heffernan to deliver Irish Book Trade Conference keynote

Businesswoman Dr Margaret Heffernan will deliver the keynote address at this year’s Irish Book Trade Conference, as the Booksellers Association anticipates a record number of attendees. 

The TED talker and author of Willful Blindness: Why We Ignore the Obvious at Our Peril will address the Dublin conference on Friday 8th March. 

Chaired by John Keane from Bookselling Ireland and Ivan O’Brien from Publishing Ireland, this year’s conference will feature sessions on window displays, dyslexia-friendly bookselling and selling non-book products as well as a talk from author Adele Parks. 

Jim Power, of economic and financial consultancy Jim Power Economics Limited, will deliver a talk on political engagement, personal economic forecasts and the implications of Brexit for Irish bookseller, publishers and the economy.

Former bookseller and owner of Dulwich Books Sheila O’Reilly will run a bookshop mentoring session and Sara Mulryan will deliver the Nielsen Bookscan Irish Consumer Market Report. 

Alan Staton, director of strategy & communications at the BA, said: “This year’s Irish Book Trade Conference has an incredibly strong line-up, and we’re looking forward to welcoming a record number of attendees – just as we did at the Scottish Book Trade Conference last week. The past 12 months have been hugely exciting for booksellers in Ireland, in particular with the launch of the first ever Irish Book Week by Bookselling Ireland and Publishing Ireland.”