Burtenshaw: 'no major LBF price model changes in 2013'

Burtenshaw: 'no major LBF price model changes in 2013'

Reed Exhibitions, organiser of the London Book Fair, is not anticipating changing the traditional square-footage pricing model for next year's event, director of publishing and books Alistair Burtenshaw has said.

Speaking at BookExpo America, Burtenshaw said it was "business as usual" as far as 2013's LBF was concerned, although he did not rule out changes to the pricing model in the future.

Burtenshaw was reacting to a speech given by Reed executive vice-president Nancy Walsh in the US last week in which she outlined a different approach in which exhibitors pay depending on the attributes they value, in terms of proximity to entrances, catering
outlets or positioning. BEA has been trialling this approach for two years.

"That was something specific being done in the US," said Burtenshaw, "and it doesn't necessarily mean the same thing will happen elsewhere . . . All book fairs want to move with the times, to make sure we are serving our customers in the best possible way. If there are good things that have come out of that [the American trials outlined by Walsh] then we would like to look at that."

Currently LBF has different prices for space in the digital zone, the rights centre and the main halls, plus a small number of what Burtenshaw described as "new premium locations".