Bonnier Zaffre's head of PR, Emily Burns, is leaving the company on 9th February 2018 to open her own PR and communications agency, BrandHive.
Burns, who also previously worked as a publicist for Little, Brown Book Group and Dentsu Aegis Network, said her agency will be open for new clients from 12th February.
BrandHive is described as combining PR and brand strategy expertise with commercial understanding, promising to deliver "high impact results for publishers and high profile individuals, by developing truly bespoke campaigns". The focus will be on PR but it also has expertise to design, brand and media partnerships, creating specialised social strategies (including content generation and community management), managing author and standalone events and developing consumer insights.
Mark Smith, chief executive of Bonnier Zaffre said Burns had been "a joy" to work with after achieving "unprecedented" coverage for authors, and wished her success in her new venture.
"Emily has been an absolute star while she’s been here at Bonnier Zaffre leading our PR efforts," he said. "The coverage our authors achieved under her watch has been unprecedented in both scale and scope. A consummate professional who puts authors first, Emily is a joy to work with and always delivers what she sets out to achieve and we wish her every success with her new business."
Burns' past campaigns include the launch of Isla Fisher’s first series for children, Marge in Charge (Piccadilly Press), Tracey Thorn’s memoirs, Naked at the Albert Hall (Little, Brown Book Group), Candace Bushnell’s Killing Monica (Little, Brown Book Group), Mark Lewisohn’s biography The Beatles - All These Years: Volume One: Tune In (Little, Brown), Ayisha Malik’s The Other Half of Happiness (Bonnier Zaffre), Louise Pentland’s novel Wilde Like Me (Bonnier Zaffre) and Sir Chris Hoy’s fiction series for children, Flying Fergus (Piccadilly Press).