Brits go to Beijing in buoyant mood

Brits go to Beijing in buoyant mood

For the first time, UK publishers will form the biggest international contingent at the Beijing International Book Fair this year, overtaking Japan and South Korea, historically the two largest national parties. British companies coming to BIBF’s 25th edition said they hope to capitalise on the flourishing Chinese market, which is seeing an "immense" increase in deals and advances.

With a record 33 companies exhibiting on its collective stand, the UK Publishers Association will be taking its biggest cohort yet, with eight first-timers. All told, there will be 56 British firms at the event;...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.

Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now