Bricks and mortar booksellers look to rival Black Friday

Bricks and mortar booksellers look to rival Black Friday

Bricks and mortar booksellers will draw customers into stores to rival the online sales push for Black Friday deals tomorrow (28th November).

The retail promotion day, which originated in the US when shops began offering customers heavy discounts on products following Thanksgiving, has been growing in the UK over the last four years and 47% of shoppers are expected to make Christmas purchases tomorrow, according to a survey conducted by retail market research company Verdict.

The event also coincides with the day when many workers receive their monthly pay cheques in the UK, and now analy...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now