Octopus buys first book from BrewDog founders

Octopus buys first book from BrewDog founders

Octopus imprint Mitchell Beazley has signed the first title from the founders of craft beer brand BrewDog as well as a food book from BBC presenter James Wong.

Group publishing director Denise Bates snapped up world rights to BrewDog: Craft Beer for the People from James Watt and Martin Dickie. The deal was conducted by Ben Clark at Lucas Alexander Whitley.

Watt and Dickie founded the Aberdeenshire-based brewery in 2007, when both were 24. BrewDog expanded rapidly, in part due to its youth-focused marketing of products such as its signature Punk IPA, labelling it a “post-punk, apocalyptic motherfucker of a craft brewery” while urging its consumers to “ride towards anarchy”.

The book, which will “explain craft beer to the widest possible audience”, will be published in the UK in October 2017.

Watt said: “Our mission has always been to make other people as passionate about great craft beer as we are. This book will be the embodiment of this mission, conveying all that we adore about amazing beer from us and our brewing peers internationally.”

Watt has previously had a management title, Business for Punks, published by Penguin’s Portfolio imprint.

Meanwhile, Octopus publisher Alison Starling snapped up world rights for broadcaster James Wong’s How to Eat Better from James Wills at Watson Little. The title, “a straight- talking scientist’s guide to making everyday foods far healthier—and tastier”, will be published in April 2017.

Wong is an ethnobiologist who came to fame with his 2009 BBC series “Grow Your Own Drugs”, a gardening programme about natural remedies. The tie-in book, published by Collins, was a runaway hit, selling more than 100,000 units through BookScan UK.