Bree Tanner boosts trade, selling 79 copies a minute

<p>Stephenie Meyer&#39;s <em>The Short Second Life of Bree Tanner</em> (Atom) sold 89,549 print copies in a little under 19 hours, becoming one of the fastest-selling books since records began. </p><p>Strictly embargoed until 5:05am on Saturday 5th June, the book sold 79 copies per minute on average between its launch and 23:59 on the same day (when Nielsen BookScan collects its data). A grand total of &pound;512,226 was spent on the &pound;11.99 Twilight novella, which sold at an average discount of 52.3%, plunging its average selling price to just &pound;5.72.</p><p>It is not known how many e-copies have been sold. However, the book is currently fifth on the UK iBookstore chart, where it costs &pound;8.99, and 131st on the UK Kindle store, where it costs $11.74 (&pound;8.17). </p><p>Only two authors have enjoyed stronger opening sales from hardback titles: J K Rowling and Dan Brown. Rowling&#39;s <em>Harry Potter and the Deathly Hallows</em> (Bloomsbury) currently holds the fastest-selling record as it sold 3.6m copies in its first 24 hours when it was released on 21st July 2007, while Brown&#39;s <em>The Lost Symbol</em> (Bantam Press) sold 550,946 copies in its first five days on sale in September last year.<br /><br />Helped by the <em>Twilight</em> spin-off&#39;s release during the half-term break, sales of all of Meyer&#39;s <em>Twilight </em>novels jumped by an average of 8.5% week-on-week during the seven days to 5th June, while <em>Eclipse</em>&#39;s sales were further boosted by the release of a film tie-in edition to the adaptation which hits UK cinemas on 9th July. <br /><br />Two pence in every pound spent on books in the UK last week went towards a copy of <em>The Short Second Life of Bree Tanner,</em> boosting total week-on-week sales by 2.1% to &pound;26.6m&sbquo; up 1.7% on the same week last year. It is the first time since December last year that book sales have been up year on year for two consecutive weeks. <br /><br />Meyer returns to the summit of the Official UK Top 50 for the first time since the beginning of January this year, with both Patricia Cornwell&#39;s <em>The Scarpetta Factor</em> (Sphere) and Stieg Larsson&#39;s <em>The Girl Who Kicked the Hornets&#39; Nest </em>(Quercus) falling one place to second and third respectively. <br /><br />The adult hardback edition of John Grisham&#39;s first ever young adult novel, <em>Theodore Boone </em>(Hodder), joins the Official UK Top 50 in 32nd position thanks to a 6,422 part-week sale, while the mass-market editions of Jesse Kellerman&#39;s fourth novel, <em>The Executor </em>(Sphere), &quot;Loose Woman&quot; Coleen Nolan&#39;s <em>Envy</em> (Pan), and Monica Ali&#39;s <em>In the Kitchen</em> (Black Swan), which sold a disappointing 3,900 copies in hardback, are also among the new entries this week.<br /><br /><em>The Short Second Life of Bree Tanner </em>can currently be read online for free at www.breetanner.com until midnight on July 5th 2010.</p>