Brand top, as market inches ahead

<p>Russell Brand is the UK&#39;s official 2007 Christmas number one thanks to a weekly sale through Nielsen BookScan&#39;s Total Consumer Market of 112,379. Brand helped lead the late Christmas rush predicted by many retail analysts, with the week-on-week revenue increase through the TCM of 26.2% much higher than the 17.1% increase recorded last year. The &pound;95.5m spent through the TCM in the seven days to 22nd December up just 0.02% up on the same week in 2006.</p><p>Brand&#39;s <em>My Booky Wook</em> held off strong competition from Nigella Lawson&#39;s <em>Nigella Express</em> (Chatto) and Hachette Livre stablemate Richard Hammond, whose <em>On the Edge</em> sold 102,387 in the final shopping week before Christmas, less than 2,000 copies off Nigella&#39;s weekly sale.<br /><br />With Top Gear colleague Jeremy Clarkson holding on to fourth position with <em>Don&#39;t Stop Me Now</em> (Michael Joseph), it meant there were no changes among the top four titles week-on-week, though the second instalment of Sharon Osbourne&#39;s autobiography, <em>Survivor: My Story - The Next Chapter</em>, also a Hachette Livre title, and Jamie Oliver&#39;s <em>Jamie at Home</em>, also a Michael Joseph title, experienced impressive week-on-week sales increases to occupy fifth and sixth spots respectively. Both titles increased their weekly sale by more than 60% during Christmas week to sell over 50,000 copies during the biggest week for retailers.<br /><br />Although only two titles sold more than 100,000 units through the TCM in Christmas week in 2006, compared to three this year, Peter Kay&#39;s <em>The Sound of Laughter </em>(Century) and the New Scientist&#39;s <em>Why Don&#39;t Penguins Feet Freeze </em>(Profile) proved more popular, shifting 165,462 and 129,986 copes respectively. However, the official &#39;Christmas week&#39; ended a day earlier this year, on Saturday 22nd, as opposed to Saturday 23rd last year, so an extra Christmas shopping day will fall over into the current week&#39;s data.</p>