‘Brainy backlist’ helps boost non-fiction market

‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. The move has seen a boom in backlist titles, boosted by the influence of online retailers, a step-change in non-fiction commissioning and a desire for publishers to build long-lasting brand authors.

Of the 100 top-selling titles in Nielsen BookScan’s Adult Non-Fiction: Trade category in 2018 to date, 37% are backlist (defined as published more than 12 months ago). That figure is a marked jump on the equivalent five years ag...

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